Quality product logo implementation method

In accordance with the provisions of Article 29 of Chapter 5 of the Regulations on Standardization Management of the People's Republic of China issued by the State Council, the government has established a quality product labeling system to recognize outstanding enterprises and encourage the production of high-quality goods. This initiative aims to promote technical standards, protect consumer interests, and drive continuous improvement in product quality. All industrial products that meet the requirements outlined in these regulations can apply for and receive the quality product label. The quality product mark is divided into two levels: the first is awarded to products that have won the National Quality Award, including gold and silver medals, as per the regulations set by the State Economic Commission. These marks carry the same design as the award medals. The second level is given to products that meet the criteria for quality selection but have not received the national award; these are marked with the word "excellent." To qualify for the gold or silver medal, products must fully comply with the National Quality Product Award Regulations. For the "excellent" label, the following conditions must be met: the product must be reliable, widely accepted, and well-received in the domestic market; its quality indicators should exceed those of comparable products, either reaching international standards or possessing unique traditional features; it must perform best in quality evaluations among similar products; and it must be consistently mass-produced with steadily improving quality. The approval process for the "excellent" label and the design of the logo are uniformly managed by the National Standards Administration and distributed across regions and relevant departments. Products approved by the National Quality Award Examination Committee may directly use the gold and silver medals. Enterprises that meet the criteria but have not been awarded the national prize can submit applications, which are reviewed and approved at the provincial, municipal, or departmental level before being forwarded to the national authority. Central government-affiliated enterprises and local enterprises must submit their applications through the appropriate provincial, municipal, or regional authorities. Local enterprises also apply through their respective provincial, municipal, or autonomous region offices. Relevant departments at all levels are responsible for conducting strict inspections and appraisals of the products. No entity or individual is allowed to misrepresent or imitate the quality marks on any product or its packaging. Violations will result in serious consequences, depending on the severity of the offense. Once a product receives the quality label, the enterprise may affix the mark on the product, manual, inspection certificate, or packaging, with color and size adjusted according to actual needs. If the product’s quality declines during periodic checks or random sampling, the enterprise has the right to suspend or remove the label. In such cases, the company must immediately stop using the mark, report to the relevant leadership, take corrective actions, and restore the product to its original quality level before reapplying the label. Finally, the State Administration of Standards is responsible for interpreting these regulations, and they come into effect from the date of publication. Additional implementation rules may be developed by relevant departments at the state and regional levels.

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