A Brief Analysis of the Export of Royal Jelly Products in 2010

The business club reported on March 8. In 2010, China's royal jelly products (fresh royal jelly, royal jelly freeze-dried powder, and royal jelly preparations) had a mediocre export. The export value was 34.67 million U.S. dollars, down 2% year-on-year, accounting for 21% of total exports of health products. %. Compared with the double decline in the export volume and quantity of royal jelly products in 2009, the downward trend in exports in 2010 has been contained (except for royal jelly lyophilized powder, the export of the other two varieties showed an increase). Among them, fresh royal jelly exports 600.48 tons, an increase of 10%, the export value of 12.22 million US dollars, an increase of 1.68%; royal jelly freeze-dried powder exports 218.27 tons, a year-on-year drop of 12%; export value of 14.49 million US dollars, down 12%; The royal jelly formulation exported 692.41 tons, an increase of 7% year-on-year, and the export amount was 8.96 million US dollars, an increase of 11% over the same period of last year.

Japan is still the largest market According to customs data, China exported 503.27 tons of royal jelly products to Japan in 2010. Among them, 287.19 tons of fresh royal jelly was exported, a year-on-year decrease of 9.9%; 109.06 tons of freeze-dried powder was exported, down 17% year-on-year; 107.02 tons of royal jelly was exported, a year-on-year increase of 73%. Exports to Japan totaled US$ 16.73 million, accounting for 48% of global exports. Among them, fresh royal jelly exports amounted to 6.5 million US dollars, a year-on-year decrease of 11.6%; freeze-dried powder exports amounted to 7.49 million US dollars, a year-on-year decrease of 15.5%; royal jelly preparations exported 2.74 million US dollars, an increase of 42% year-on-year. Royal Jelly preparations showed strong growth in prices and prices of royal jelly products exported to Japan.

It can be seen that Japan is still the main export market for China's royal jelly products. Any fluctuation in the Japanese market will directly affect the overall trend of China's royal jelly product exports. Although enterprises have achieved certain results in the development of emerging markets, it is still difficult to develop new royal jelly export markets. Therefore, maintaining the stability of the Japanese market is the primary task of our export enterprises.

In recent years, Japan’s demand for royal jelly has been basically stable, and there will be no significant increase in orders in the short term. However, the costs of testing, bee-keeper training, product quality traceability management, and labor that export companies undertake are constantly rising, and export companies are facing enormous operating pressure. Coupled with the strong demand for royal jelly products in the domestic market, some companies have begun to shift their sales focus to the domestic market.

In addition, the royal jelly trade between Japan and China has been in business for several decades, the mutual trade between them, the development of the bee product industry, the formulation of national policies, and the cultivation of bees as small as those of bees, and they are all familiar with the production of pulp, production and processing, and quality supervision. This almost transparent business environment has made the export prices of products have not been significantly improved, and the prices have also been suppressed by Japanese customers, making it difficult for us to have room for profit growth.

After the long-term reforms and opening up of quality safety and control, China's bee products have developed rapidly in the domestic and international markets with remarkable achievements. However, with the rapid development of the market, the quality and safety issues of China's bee products have become increasingly prominent, which has become one of the bottlenecks restricting the development of China's bee industry and product exports. China's bee products have repeatedly been found to be unqualified abroad. In January 2002, the EU imposed a ban on the export of animal-derived products from China for two years. In June 2006, the implementation of Japan’s positive listing system caused the export of royal jelly in China. Serious impact. For this reason, many companies have purchased testing equipment, strengthened the training of beekeepers, and strictly controlled all aspects of quality inspection, and regard quality supervision as the top priority of business operations. After many years of efforts by governments, enterprises, and farmers, the quality of export products has improved. However, there are still phenomena that have been reported abroad. Quality supervision still has a long way to go.

As soon as the international standard for royal jelly is introduced, strict quality control is accompanied by the establishment of international standards. As a major producer and exporter of royal jelly, China has the responsibility and obligation to establish an international standard for royal jelly. The standard setting work has been carried out for many years, and companies have also used this time to adjust the product structure, improve the testing equipment, and improve product quality. Only by accelerating the introduction of standards, further standardize the industry order, improve product quality, and promote product exports, can we have the initiative and the right to speak in the international market.

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